Privacy policy

This Privacy Policy explains how Ichipp (“we”, “us”, or “our”), operated by DS Britannia Ltd, a private limited company registered in the United Kingdom, collects, uses, and protects your personal data when you visit or make a purchase from www.ichipp.com.

DS Britannia Ltd is the data controller responsible for your personal data under applicable data protection laws (UK GDPR and EU GDPR, where applicable).

📌 What Information We Collect

We may collect the following types of personal information:

Name, email address, phone number, and postal address
Payment information (handled securely by third-party payment providers — we do not store card details)
Billing and shipping addresses
Order history and customer support interactions
IP address, device type, browser version, and interaction data (via cookies and analytics tools)

🛒 How We Use Your Information

Your data is used for the following purposes:

To process and fulfill your orders
To provide customer support and respond to inquiries
To improve our website functionality and customer experience
To send important updates or marketing communications (only if you have opted in)
To detect and prevent fraud and ensure secure transactions

🔐 Data Security & Retention

We implement appropriate technical and organizational safeguards to protect your personal data from unauthorized access, loss, or misuse.

We retain your data only as long as necessary for legal, tax, or operational purposes.
For example:

Order data: typically retained for 6 years (UK financial recordkeeping laws)
Email support tickets: retained for up to 12 months
Analytics data: anonymized and aggregated after 14 months

Payment information is handled exclusively by trusted payment providers such as Shopify Payments or PayPal.

🍪 Cookies

Our website uses cookies to:

Enhance browsing and shopping functionality
Analyze website traffic and customer behavior (Google Analytics, Meta Pixel, etc.)
Enable essential features like cart, checkout, and account login

You can manage cookie preferences through your browser settings.
For full details, please refer to our Cookie Policy (if available).

🔄 Sharing Your Information

We only share your personal data with:

Essential partners (Shopify, payment gateways, fulfillment providers)
Government or regulatory bodies if legally required
Marketing or CRM platforms only if you give explicit consent

👉 We do not sell or rent your personal information to third parties.

🌍 International Data Transfers

If you are located in the UK or EEA, please note that some of your data may be processed outside your country (e.g., US-based analytics or email platforms).
We ensure your data remains protected through mechanisms such as:

Standard Contractual Clauses (SCCs) approved by the European Commission or the UK Information Commissioner's Office (ICO)
Data Processing Agreements with our service providers

👤 Your Rights (UK & EU GDPR)

If you reside in the United Kingdom or European Union, you have the following rights:

✅ Right to access your personal data
✅ Right to correct or delete inaccurate information
✅ Right to restrict or object to processing
✅ Right to data portability (receive a copy of your data)
✅ Right to withdraw consent at any time (if processing is based on consent)
✅ Right to file a complaint with your national data protection authority

To exercise any of these rights, please contact us at 📧 support@ichipp.com.
We aim to respond within 30 days, as required by law.

📬 Contact Us

For any questions or concerns regarding this Privacy Policy or your personal data, you may contact us at:

Ichipp (operated by DS Britannia Ltd)
📧 Email: support@ichipp.com
📍 Registered Address: 124 City Road, London, EC1V 2NX, United Kingdom